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High street shopping malls close, airport malls keep growing and Apple, Amazon & Google increase their numbers of physical stores. Customers - and staff - expect real time responses in an age where the smartphone has become ubiquitous. Real and virtual life mix. Social media and messaging have become a normal way of communication.

We cannot succeed in this new world with the approach of the past. Transformation is needed. But it needs to be smart and viable. We need to find the right balance and pace. Humanization of technology, new strategies and ways of working and mix of physical and digital worlds need to be considered. And first and foremost it needs to consider a change of mindset and a cultural transformation to an agile way of working, embracing digital, change and innovation.

Start 2018 with us in Hamburg and enjoy relevant insight, new thoughts, key contacts and a remarkable guest experience to develop your transformation strategy. Hear about completely new business models, case studies from key transformation projects, latest trends. And learn about use cases for technologies such as blockchain, predictive analytics, all about APIs and more.

Our delegates confirm that we offer excellent value for money. Check out here "what others say". Our early booking rates are unfortunately all sold out now, but we still offer great value for €1400 if you book now. Journalists, bloggers and airline managers join for free. We also have a limited number of delegate places for students, with the very special rate of only €260. We promise to create an extraordinary experience for you. For registrations just click here.

We are NOT a me too event. The Hamburg Aviation Conference is a unique global think tank where top managers, tech innovators and thought leaders from aviation, travel, retail, universities and tech companies discuss innovative solutions to approach the current dynamic environment and to transform the business to fit the digital age. Themes are around customer focus, technology, innovation and new trends and hot topics of relevance for the travel industry.

Michael Eggenschwiler, CEO at Hamburg Airport and Chairman of the advisory board of the Hamburg Aviation Conference:

"The conference 2017 was great, focusing on tackling business issues and innovation in an international context. Content, speakers, participants that make you feel like family.

Time well spent for decision makers, executive team members and middle management, thought leaders and key influencers in aviation, travel, retail and science. We look forward to "think future 2018!"

Please check out the agenda for 2018! We do not overpromise, so we will only add speakers when they are 100% confirmed.

The conference had been initiated by Hamburg Airport in 1998. It was repositioned and turned into a global think tank in a joint venture between Hamburg Airport and XXL Solutions in 2014.

XXL Solutions - "do things differently" is a boutique consultancy committed to help their customers succeed in the digital age, from strategy to implementation, via projects, workshops, interim management and mentoring. They help organisations to transform their business to meet the changing consumer and staff requirements, to innovate and differentiate from competition, to choose and implement their future technology and turn it into opportunities rather than threats, keeping the human touch where it makes a difference.

Please do not hesitate to contact us for any questions: or via Facebook Messenger or Twitter message.


Start: 8 February 2018
End: 9 February 2018
XXL Solutions GmbH

AMERON Hotel Speicherstadt Hamburg, Am Sandtorkai, Hamburg, Germany

Am Sandtorkai 4
20457 Hamburg HH

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